Rank Higher and Profit More

If you spent time, effort and money to put your business on the web, and no one can find you, then you have basically wasted your efforts. If you are at the bottom of the third page of a Google search, then it is time use search engine optimization (SEO) design principles to increase your web ranking.

If you want to be on the first page, then you have to understand both how engines rank your site, and what words your customers are using to find your site. Your keywords, and how they are incorporated in your site is the essence of SEO.

Search engines are designed to deliver relevant content-rich results for the user. They employ spiders or web crawlers that automatically look at certain factors regarding your site. Key factors that determine your ranking are the words in the title, description and text. And the words in the META tags must be reflected in the text, so that the spider sees your content is relevant to the tags.

Keywords naturally are based on your goods or services. But they must also reflect the specific words, acronyms and phrases that your customer will use to try to find your site. And these words should include your location. For example, a web marketing firm based in Reno Nevada would include the phrase Reno SEO as well as the words search engine optimization. By including the city, if your customer includes a city their search, then the competition for page position will be greatly reduced because far fewer sites will be in that city.

You can find numerous books and web sites to help you with the technical craft of SEO. Or, if you prefer to focus on your core competencies, you may get a better ROI from hiring a consultant. One key to finding the right consultant is communication. Find a consultant that really listens, that really understands your site and your goals and will integrate well with your team in a real partnership. When your needs are as important as billable time, then that’s a start. So get started now! Nothing is more rewarding and profitable than watching your page rankings rise!

Written by Bill Hoffman for Pole Position Marketing

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